Keeping Up With Mobile Technology With Real Estate Marketing
Reports are showing that up to 69% of all web surfing and searching for products and services is done using mobile devices. And over 80% of these people either visit or call the business service they searched for within a 24 hour time frame. Your website is a reflection of your business and can portray it in a positive or negative way and it shows that 57% of the users won’t recommend a business if their website is poorly designed. This presents Real Estate Marketing challenges that many agents are faced with and are slowly getting up to speed on.
Many of the Real Estate Agencies are behind the 8 ball in this area simply because they usually try to do-it-themselves and it shows. Not only are their websites not fully compatible for mobile devices but it is full of cluttered pages and hard to navigate to find what the user is looking for.
Tech Savy Real Estate Agents
If a Real Estate Agent isn’t web or technology “savy” then they are going to be left behind of their competitors. Some of the ways a realtor can capitalize on these things is to make your web presence “Mobile Compatible” including mobile advertising, through various resources including Social Media, Mobile APPs and other methods.
Millennials is a generation that has never known what it is like to live without the internet. This is a lifestyle that they have grown up with and use to shop, read news, shop for homes, shop for services, get information on schools, events and just about anything you can imagine. YouTube usage has increased up to over 84% of the millennials.
So a Real Estate Agent that has a high Social Media presence on Google+, YouTube, Business Facebook, Twitter, etc, will have an immediate and consistent communication resource with their potential customers.
0pportunities Realtors Can Take Advantage Of
Work on more customer reviews on your BBB Profile, business Facebook pages, Google+, Yelp and other Social Media.
- Gaining trust can be accomplished with your customers through the use of personalized messaging, offers and promotions.
Get feedback from your customers.
Giving back to your local community through volunteering, donating to a charity, or holding an event to raise funds for a good cause will go a long way with building trust with people in your community.